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Privacy Policy

With this privacy policy we would like to inform you about how we process personal data. The protection of your privacy is of the utmost importance to us, so it goes without saying that we comply with all the legal stipulations on data protection.

Name and Contact Details of the Responsible Party

Yieldkit GmbH

Executive Board: David Reed (CEO), Nils Grabbert, Michael von Stern

 

Poßmoorweg 2, 22301 Hamburg, Germany

 

Email: info@yieldkit.com

Phone: +49-40-416-204-01

Data Protection Officer

Should you have any questions about our data protection measures, the processing of your data or the protection of your rights as a data subject, you can contact us and our data protection officer as follows:  

External Data Protection Officer

ePrivacy GmbH 

represented by Prof. Dr. Christoph Bauer 

Große Bleichen 21, 20354 Hamburg 

If you have any questions or concerns regarding your information, please contact privacy@yieldkit.com. 

 If you wish to communicate directly with our data protection officer (because you have a particularly sensitive matter for example), please contact them by post, as communication by e-mail could always have security gaps. Please state in your request that your concern relates to the company Yieldkit GmbH. 

Personal Data

To which extent and in which form we process and save personal data depends on the groups of data subjects. Thereby we distinguish as follows: publisher, advertiser/merchant and user.  

Publishers are website operators, who use Yieldkit services by implementing the Yieldkit code to activate and integrate a JavaScript into their website. The management and use of the Yieldkit account takes place over a web-based portal which is accessible through a browser-login. 

Advertisers/merchants are advertisers who use the Yieldkit technologies to connect with publishers who use Yieldkit services. Upon request, the management and use of a Yieldkit account can take place over a web-based portal which is accessible through a browser-login. 

We define partners as both groups, advertisers/merchants and publishers. 

Users are website visitors, who use  Yieldkit’s publisher websites or websites of Yieldkit itself. 

Personal data is all information about identified or identifiable persons. This includes the following categories of personal data that we process, from: 

Publishers  

  1. First and last name 
  2. Address (Street, house number, ZIP-code, city, state, country) 
  3. Website(s) 
  4. Email address(es) 
  5. Login data 
  6. Bank details/paypal 
  7. Tax information 
  8. User data (see user data) 

Advertisers/Merchants

  1. First and last name 
  2. Address (Street, house number, ZIP-code, city, state, country) 
  3. Website(s) 
  4. Email address(es) 
  5. Login data (if applicable) 
  6. Tax information 

User Data 

  1. Contact information like names, email addresses and your message, if you are using the contact form on our website 
  2. Behavioural data (which link is clicked) 
  3. Browser and browser version 
  4. Operating system 
  5. Screen size 
  6. Used device 
  7. Country 
  8. City 
  9. Time of access 
  10. Referrer (from which domain the user is accessing the website) 
  11. Used online-shop and if applicable order value 
  12. Online identifier (e.g. Cookie-ID´s) 
  13. Anonymized IP-address (shortened) 
  14. Logfiles 
  • Website(s) which the user is visiting in the context of the offering 
  • Amount of data transferred
  • Name of internet service provider 
  • Indication of whether access was successful 
  • IP-adresses 

 

Use of Cookies

General Information About Cookies 

 A cookie is a text file containing an identification number which, when the website is used, is transmitted to the user's computer together with the other data actually requested and stored there. The file is kept there for later access and serves to authenticate the user. Since cookies are only simple files and not executable programs, they do not pose any danger to the computer. 

 Depending on the settings selected by the user in their internet browser, the latter automatically accepts cookies. However this setting can be changed and the storage of cookies deactivated or set in such a way that the user is informed as soon as a cookie is set. If the use of cookies is deactivated, some functions of the website may not be available or may only be available to a limited extent. You can prevent the setting of cookies by our website at any time by means of a corresponding setting in the internet browser used and thus permanently object to the setting of cookies.  

Cookies that are already active can be deleted at any time via the settings of your internet browser or other software programs. We may work together with advertising partners who help us to make our online offer more interesting for you. In this case, cookies from partner companies may also be stored on your hard drive when you visit our website (cookies from third parties).  

 

Session Cookies 

Session cookies are used for the duration of a session and are automatically deleted when the executing browser is closed. They ensure, for example, that video and audio files can be played, that your user input is temporarily stored during the time of entry and thus the user-friendliness is improved.  

 

Persistent Cookies 

Persistent cookies remain on your end device after closing the browser. These cookies can, for example, save your user preferences, such as language settings, and analyse user behaviour on our website. Storage duration of persistent cookies corresponds to the respective duration of the individual cookie. Afterwards they are automatically deleted.  

 

Opt-in and Opt-out 

Yieldkit adheres to the Europe-wide principles of the EDAA, the Online Behavioral Advertising Framework. 

Users who do not agree with the collection of their data can opt-out here. 

Additionally you can perform a cross-customer opt-in and a cross-customer opt-out, via the “Your Ad Choices” management by our partner https://www.youronlinechoices.com/. To opt-out or opt-in, click https://www.youronlinechoices.com/uk/your-ad-choices. 

 

Purpose of Processing

We process your data for the following purposes:  Providing the Yieldkit service on our website and the websites of our Publishers  Improvement of our service  Contract fulfillment Customer Care  Partner service  Correspondence  Registration and Login on Yieldkit websites  Advertising purposes such as the distribution of our newsletter  Quality assurance and statistics  Solely aggregated reporting for partners.

Legal Basis

We base the processing of your data on the following legal bases: 

  • Your consent, if you have given us such consent (Art. 6 (1) (a) GDPR), 
  • The initiation or execution of a contract with you (Art. 6 (1) (b) GDPR), 
  • The implementation of our legitimate interests (Art. 6 (1) (f) GDPR). 

Legitimate Interests

When processing your data, we pursue the following legitimate interests: 

  • Improvement of our service 
  • Protection of our systems against misuse 
  • Statistics 

Requirement or Obligation to Provide Data

Unless this is expressly stated, the provision of your data is not required or obligatory. 

Retention Period

We store your data, 

  • if you have consented to the processing, at most until you revoke your consent; 
  • if we need the data for the execution of a contract, at most for as long as the contractual relationship with you exists; 
  • if we use the data on the basis of a legitimate interest, at most for as long as your interest in deletion or anonymisation does not outweigh the data; 
  • insofar as statutory storage obligations exist, until the end of the storage periods. 

Data Recipients

When processing your data, we work with the following service providers who have access to your data: 

 

Autopilot 

 

We use AutopilotHQ, 140 2nd Street 5th Floor San Francisco, CA 94105 United States for automatic email transmission. Therefore we process email addresses from you. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. For more information, please visit https://www.autopilothq.com/legal/privacy-policy. 

 

AWS 

We use Amazon Web Services, Inc., 410 Terry Avenue North, Seattle WA 98109, United States for hosting our services. Therefore we process online identifier and usage data from our website from you. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. For more information, please visit https://aws.amazon.com/privacy/?nc1=h_ls. 

 

Cloudflare  

We use the Cloudflare service of Cloudflare Inc., 101 Townsend Street, San Francisco, California 94107, USA as a so-called CDN (Content Delivery Network). The integration takes place to secure our internet presence and to optimise loading times. IP addresses and the data of your browser are processed. Through this service online applications are distributed, accelerated and protected. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de.  

For more information, please visit https://www.cloudflare.com/privacypolicy/. 

 

Cookiebot 

We use the Cookibot service of Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark  

 as Consent Management Platform. The integration takes place to obtain and keep track of your consent regarding cookies on our website. For this service online identifier like your IP address and the data of your browser are processed. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. 

For more information, please visit https://www.cookiebot.com/de/privacy-policy/. 

 

Facebook Social Media Plugin 

Our website integrates social media plugins from Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. You can recognize them by the "thumbs up" button or the blue "f" logo. A list of Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_EN. By visiting our website a connection to the Facebook servers is established. If you are logged in on Facebook, Facebook can assign the visit on our website to your user account. If you interact with the plugin (e.g. clicking the "thumbs up" button), Facebook will assign this to your profile and save it. We have no influence on the scope and content of the data collected by Facebook. 

Facebook's data use policy: https://www.facebook.com/policy.php  

To prevent the assignment of the collected data to your profile, you must log out of your account. 

 

Flyeralarm 

We use the services of FLYERALARM GmbH, Alfred-Nobel-Str. 18, 97080 Würzburg as online print shop. Therefore we process contact data like names and addresses from you in case we are allowed to send you printed advertisements. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. For more information, please visit https://www.flyeralarm.com/de/content/index/open/id/23/datenschutzerklaerung.html.  

 

Google Analytics 

We use the Google Analytics service and the Google Search Console Integration of Google Ireland Limited, Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland. Cookies are used to collect and analyse usage data on our website so that we can optimise and improve our services. We use the anonymisation extension "_anonymizeIp()" for the anonymised recording of the IP address.

Google's privacy policy: https://policies.google.com/privacy?hl=de.

In order to prevent the processing of your data you can download or rather set and save an opt-out cookie via these links:

https://tools.google.com/dlpage/gaoptout?hl=de

or

https://chrome.google.com/webstore/detail/google-analytics-opt-out/fllaojicojecljbmefodhfapmkghcbnh?hl=de

 

Happyfox 

We use HappyFox, Inc., 47 Discovery, STE 170, Irvine, CA 92618, USA for customer support. Therefore we process names, emailadresses and textmessages from you. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. For more information, please visit https://www.happyfox.com/privacy-policy/. 

 

HubSpot

We use HubSpot, a service by HubSpot Inc., 2nd Floor 30 North Wall Quay, Dublin 1, Ireland for marketing, sales and administrative purposes, such as organizing our customer relations, contacting users on our website, determining which of our company's services are of interest to you, or processing user requests efficiently and quickly. For this purpose, we process your name, contact details and biographical information (for example, company name, sector and job title), the content of any messages you exchange with us by email or online chat and any posts and messages directed to us on social media, technical data about the device used by you to visit our website, data about how you browsed and searched our website including how you arrived at our website, the time and frequency of your visits, the time spent by you on each page, how you interacted with the website, the links that you click, documents you download and content that you view, your location. To object or to revoke your consent, please use the form at the following link: https://privacyportal.onetrust.com/webform/9fd092df-0b2a-4194-89f1-820b83267af4/13da1ce4-8542-4d34-a84c-379495aa666c. For more information, please visit https://legal.hubspot.com/privacy-policy.

 

Instagram Plugin 

Social media plugins from Instagram LLC, 1601 Willow Road, Menlo Park, CA 94025, USA are integrated on our website. These can be recognized by Instagram's own "camera" logo. A list of the plugins can be found here: https://en.instagram-brand.com/assets/icons  

By visiting our website, a connection to the Instagram servers is established. If you are logged in to Instagram, Instagram may associate your visit to our website with your user account. If you interact with the plugin (e.g. clicking the "Camera" button), Instagram will associate this with your profile and save it. 

We have no influence on the scope and content of the data collected by Instagram.  

Instagram Privacy Policy: https://help.instagram.com/519522125107875  

To prevent the assignment of the collected data to your profile, you must log out of your account. 

 

Pipedrive 

We use the services of Pipedrive OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia for our customer relationship management. Therefore we process contact details, addresses and rarely mail communications from you. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. For more information, please visit https://www.pipedrive.com/en/privacy.

 

reCaptcha

We use the reCaptcha service of Google Ireland Limited, Gordon House, 4 Barrow Street, Dublin, D04 E5W5, Ireland. The service determines whether the input to an internet form is by a bot or other automated processing or by a human being. Your IP address, which is shortened for anonymisation, and data required for reCaptcha are transmitted to Google, whereby no combination of other data from Google takes place.

To the privacy policy of Google: https://policies.google.com/privacy?hl=de

 

Trello 

We use the tool Trello made available by Atlassian Corporation PLC, Primrose Street, C/O Herbert Smith Freehills Llp Exchange House, London EC2A 2EG, United Kingdom as our porject management tool. Therefore we process contact details, addresses and rarely mail communications from you. To object or to revoke your consent please contact us via an email to privacy@yieldkit.de. For more information, please visit https://www.atlassian.com/legal/privacy-policy. 
 

Twitter  

On our website are social media plugins of Twitter Inc., 1355 Market Street, San Francisco, CA 94103, USA. They can be recognized by the blue or white Twitter-own "birdie" logo. When you visit our website, a connection to the Twitter servers is established. Twitter also receives the information that you have visited our site with your IP address. If you are logged in to Twitter, Twitter can assign your visit to our website to your user account. If you interact with the plugin (e.g. clicking the "Birdie" button) and you are logged in, Twitter will assign this to your profile and save it. We have no influence on the scope and content of the data collected by Twitter. 

Privacy policy of Twitter: https://twitter.com/de/privacy 

To prevent the assignment of the collected data to your profile, you must log out of your account.  

Transfer to Third Countries 

Data is being transferred to countries outside the European Economic Area. We only transfer personal data to third countries where the EU Commission has confirmed an adequate level of protection or where we can ensure the careful handling of personal data by means of contractual agreements or other suitable guarantees, such as certifications or proven compliance with international security standards. 

  • United States of America (Standard Contractual Clauses) 

Your Rights

As a data subject, you have the following rights:  

  • To request information about the processing of your data, as well as to receive a copy of your personal data. Among other things you may request information on the purposes of the processing, the categories of personal data processed, the recipients of the data (if a transfer is made), the duration of the storage or the criteria for determining the duration; 
  • To receive personal data relating to you in a structured, common and machine-readable format or to transfer it to another person in charge; 
  • To correct your data. If your personal data is incomplete, you have the right to complete the data, taking into account the purposes of the processing; 
  • To have your data deleted or blocked; 
  • To have the processing restricted; 
  • To object to the processing of your data; 
  • To revoke your consent to the processing of your data for the future 

and 

  • To complain to the responsible supervisory authority about unauthorised data processing. 

Version of the Privacy Policy

If our processes change, we will adjust the information in this privacy policy.  

Status of this privacy policy: 18.01.2021